"Nice People Take Drugs"

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Jan 10, 2011 -

From the Huffington Post:

Nice People Take Drugs.

That's the name of a campaign launched by Release, a nonprofit service and advocacy organization in the United Kingdom. The campaign aims to inspire a more honest discussion and approach to drug use in our society and also to highlight the stigma faced by people who use or have used illicit drugs.

I first heard about the campaign when I received a call from someone at Release who was coming to New York and other U.S. cities to take photos of Americans holding up signs with the text "Nice People Take Drugs." These photos of ordinary people identifying as drug users were also snapped in other cities around the world.

The campaign also includes images of elected officials in the UK and the USA with quotes about their drug use. They feature a wide range of cultural, political, and business leaders such as Oprah Winfrey, President Obama, Governor Schwarzenegger, Mayor Bloomberg, Sarah Palin, Richard Branson, and British Prime Minister David Cameron.

There is something simple and powerful about the Nice People Take Drugs campaign. Right off the bat, it challenges people to think about their image of drug users. There are a range of stereotypes when it comes to drug users: On one end of spectrum there are the lazy, stupid couch potatoes who sit around eating Cheetos. Then there is the image of the homeless addict panhandling on the street.

Read the rest at the Huffington Post

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